When most people think of sodium hyaluronate, they imagine skincare serums or hydrating creams. But today, this famous moisturizing ingredient is entering a whole new world—makeup products like lipsticks and pressed powders.
 

Why Sodium Hyaluronate in Makeup Matters

Traditional lipsticks and powders are oil-based or even completely water-free. While this makes them rich in texture, it often leads to dry lips or skin. Until recent years, adding sodium hyaluronate to makeup was almost impossible, since it dissolves in water, not oil.

That changed with Hyacharming® Oil-dispersed Sodium Hyaluronate. By binding ultra-small molecules of sodium hyaluronate with plant oils through a special process, it can now blend smoothly into oily and anhydrous formulas. This innovation opens the door for truly hydrating makeup.
 

Benefits for Lipsticks and Powders

Moisturizing power: With a high content of 27–33%, ultra-small sodium hyaluronate locks in water and prevents dryness caused by oil-based raw materials.
Longer-lasting makeup: It absorbs tiny amounts of sweat or hydrating spray, keeping lipstick and powder fresh for hours.
Stability in formulas: In solid cosmetics like moisturizing lipsticks and pressed powders, it helps distribute wax and oil evenly, reducing cracking during storage.
Smooth application: Thanks to its natural lubricity, lipsticks glide on easily, and powders feel silky on the skin.
 

A New Generation of Hydrating Makeup

With Hyacharming, beauty products no longer need to choose between rich color and comfort. Lipsticks can be bold yet moisturizing, while powders can provide coverage without leaving skin tight or flaky.

In short, oil-dispersed sodium hyaluronate is changing the rules of makeup. It’s not just a skincare superstar anymore—it’s redefining how we experience lipsticks and powders.